TONG needed a website that reflected the depth of its cultural insight and experience while remaining clear and accessible to time-poor, risk-averse decision-makers. The challenge was to communicate complex cross-cultural expertise without relying on generic agency language or over-explaining the work.
The platform needed to guide multiple audiences through services, thinking and case studies with clarity, while building trust, supporting discovery and encouraging meaningful inbound enquiries.
TONG now has a composed, editorial-led digital presence that supports clarity, authority and long-term engagement, helping brands quickly understand its value and confidently explore partnership opportunities.
For dado, the project focused on shaping a behaviour-led experience that reflects cultural intelligence, reduces friction and positions the website as a strategic tool rather than a static portfolio.
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