Marks.

Introduction

dado redefined the brand and digital presence for Marks Consulting Partners, a specialist recruitment consultancy operating across the public sector. The focus was on clarifying how the business works, strengthening trust with both clients and candidates, and ensuring the platform reflected the firm’s values of integrity, consistency and long-term partnership.

Industry

Public Sector Recruitment & Advisory

Scope of work

Branding

SEO

Visual Identity

Photography

GTM

Development

Timeline

24 weeks

Introduction

Industry

Public Sector Recruitment & Advisory

Scope of work

Branding

SEO

Visual Identity

Photography

GTM

Development

Timeline

24 weeks

Challenges

Marks Consulting Partners needed to modernise their digital presence while preserving the approachability and trust built through long-standing relationships. The challenge was to communicate expertise and credibility without introducing unnecessary formality or distance.

The platform needed to guide two distinct audiences, clients and candidates, through clear and intuitive journeys, while reinforcing confidence in the firm’s experience and values.

Live Project

Final thoughts

Marks Consulting Partners now has a clear and confident digital presence that supports meaningful engagement, helping clients and candidates understand the business and navigate the recruitment process with ease.

For Dado, the project focused on using behavioural design to balance professionalism with warmth, ensuring the experience felt credible, human and easy to engage with.

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Let’s talk.

Tell us about your project, the challenge you’re working through, or what you’re trying to change.

Quick response.

If you’re ready to explore a focused, collaborative partnership, we’d like to hear from you.

Clear next steps.

After our initial conversation, we’ll define a clear path forward based on your context and goals.

Let’s talk.

Tell us about your project, the challenge you’re working through, or what you’re trying to change.

Quick response.

If you’re ready to explore a focused, collaborative partnership, we’d like to hear from you.

Clear next steps.

After our initial conversation, we’ll define a clear path forward based on your context and goals.

Let’s talk.

Tell us about your project, the challenge you’re working through, or what you’re trying to change.

Quick response.

If you’re ready to explore a focused, collaborative partnership, we’d like to hear from you.

Clear next steps.

After our initial conversation, we’ll define a clear path forward based on your context and goals.