Papillon.

Introduction

dado redesigned the digital platform for Papillon Perfumery to better reflect the depth, craft and character of the brand. The goal was to create an experience that felt as considered and distinctive as the fragrances themselves, while making it easier for customers to explore, understand and purchase with confidence.

Industry

Luxury Fragrance & E-Commerce

Scope of work

Visual Identity

Photography

Development

SEO

Design

Timeline

12 weeks

Introduction

Industry

Luxury Fragrance & E-Commerce

Scope of work

Visual Identity

Photography

Development

SEO

Design

Timeline

12 weeks

Challenges

Papillon Perfumery needed to translate a highly tactile, sensory product into a digital experience without losing nuance or personality. The challenge was to present a complex range of fragrances in a way that felt intuitive and inviting, helping customers navigate choice without overwhelming them.

The platform needed to balance storytelling with usability, reduce friction in the purchasing journey, and support confident decision-making in a category where customers cannot sample the product directly.

Live Project

Final thoughts

Papillon Perfumery now has a refined digital presence that supports exploration and purchase, allowing customers to engage with the brand’s craft and character while making informed, confident choices online.

For Dado, the project explored how behavioural insight can shape trust and preference in a sensory, decision-led e-commerce experience.

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Let’s talk.

Tell us about your project, the challenge you’re working through, or what you’re trying to change.

Quick response.

If you’re ready to explore a focused, collaborative partnership, we’d like to hear from you.

Clear next steps.

After our initial conversation, we’ll define a clear path forward based on your context and goals.

Let’s talk.

Tell us about your project, the challenge you’re working through, or what you’re trying to change.

Quick response.

If you’re ready to explore a focused, collaborative partnership, we’d like to hear from you.

Clear next steps.

After our initial conversation, we’ll define a clear path forward based on your context and goals.

Let’s talk.

Tell us about your project, the challenge you’re working through, or what you’re trying to change.

Quick response.

If you’re ready to explore a focused, collaborative partnership, we’d like to hear from you.

Clear next steps.

After our initial conversation, we’ll define a clear path forward based on your context and goals.